The original idea for this blog manifested years ago. I wanted to create a space where I could research and share the hidden stories and consequences behind the everyday things we consume. I attended a few ocean clean ups, did a little digging on how long “compostable” forks actually take to degrade (it’s a long time), designed a logo in 5 minutes, and then essentially forgot about it. It’s funny how we can be inspired to start something in a particular moment in time, only to realize it was meant for a completely different one.